Skip to main content

Cru Policy on Bit.ly Links

Prohibited Use

Bit.ly URL shortener links are prohibited for any emails using Cru IPs in the sending process.

Reason

Use of Bit.ly links results in a "ReturnPath Certification" violation.

Consequence

Violations lead to Cru emails being blocked due to the lack of certification whitelisting.

Check the Bit.ly Link

Add a + to the end of any bit.ly link in your browser address bar (e.g., bit.ly/xxxx+) to preview the destination page and inspect the URL before navigating.

Back to top