Cru Policy on Bit.ly Links

Prohibited Use 

 Bit.ly URL shortener links are prohibited for any emails using Cru IPs in the sending process. 

 Reason 

 Use of Bit.ly links results in a "ReturnPath Certification" violation. 

 Consequence 

 Violations lead to Cru emails being blocked due to the lack of certification whitelisting. 

 Check the Bit.ly Link 

 Add a  +  to the end of any bit.ly link in your browser address bar (e.g.,  bit.ly/xxxx+ ) to preview the destination page and inspect the URL before navigating.