Landing Page Process
Overview of Process
This document outlines all the parts involved in creating a landing page. There are several phase that need to occur in order for a landing page to be design, created, launched and maintained.
What is a landing page?
A landing page is simply a single web page that’s built with one goal in mind—getting your visitor to take a specific action (e.g. fill in form, donate, sign up to email, etc). Think of it as a targeted “destination” on your website, where someone arrives after clicking an ad, an email link, or a social‐media post.
What is a discovery meeting?
A discovery meeting is the first structured conversation between you, the team and stakeholder. Its sole purpose is to uncover everything you need to know in order to design the right solution—whether that’s a new website, a marketing campaign, a software project, etc..
Phases
1: Discovery
- Assemble the team - Once the HOS ticket has been approved by steering committee, project managers need to identify the people to be on the project. I.e. Web team members, Story team members, Stakeholders, etc.
- Discovery meeting - Schedule a a discovery meeting with all team members and stakeholders to identify
- scope
- develop more context
- identify hinderances
- understand the strategy
- ideate, etc.
If there is no strategy, or the strategy does not align with Jesus Film's objectives, it will be rejected. Due to limited resources we can only commit to projects that are clearly aligned to the organization objectives and goals.
2: Content & Design
After the Discovery meeting the copy writers (Story) will collaborate with web design (Web) to develop content, mock-up layouts and eventually wireframe
What is a wireframe?
A wireframe is a simple, low‑fidelity sketch of a web page or app screen that shows the basic layout and structure—where elements like the header, navigation, images, text blocks, and buttons will go—without any colors, fonts, or detailed graphics. Think of it as the blueprint or floor plan.