Landing Page Process
Overview of Process
This document outlines all the parts involved in creating a landing page. There are several phase that need to occur in order for a landing page to be design, created, launched and maintained.
What is a landing page?
A landing page is simply a single web page that’s built with one goal in mind—getting your visitor to take a specific action (e.g. fill in form, donate, sign up to email, etc). Think of it as a targeted “destination” on your website, where someone arrives after clicking an ad, an email link, or a social‐media post.
What is a discovery meeting?
A discovery meeting is the first structured conversation between you, the team and stakeholder. Its sole purpose is to uncover everything you need to know in order to design the right solution—whether that’s a new website, a marketing campaign, a software project, etc..
Phases
1: Discovery
- Assemble team - Once the HOS ticket has been approved by steering committee, project managers need to identify the people to be on the project. I.e. Web team members, Story team members, Stakeholders, etc.
- Schedule a a discovery meeting