# Blog Template: Expanded Definitions or Topics

<p class="callout info">This is a template for writing "Expanding on definitions or topics" for blogs. Use these section to organize and optimize your blog writing.</p>

## Title

- What is \[Concept\]? \[Brief/Quick/Detailed\] Explanation
- E.g. What is Salvation? A Thorough Explanation
- Start with “what is/are” questions
- [Establish credibility](https://erikemanuelli.com/credibility-in-writing/)
- Add context

### Introduction

- 1-2 sentence definition, including bolded keywords (helps to earn visibility in Google).
- Keep it short

## Why \[topic\] matters

Explain the importance and relevance of the concept in 2-3 paragraphs.

## How \[topic\] works

Provide a concise explanation of how the concept functions or its process.

##   
What are the key features of \[topic\]?

List and briefly explain the main features of the concept.

### Feature 1

Short explanation and example.

### Feature 2

Short explanation and example.

### Feature 3

Short explanation and example.

## How to use/approach \[topic\]

Provide practical advice on how to use or implement the concept.

### Audience question 1?

Address 3-4 frequently asked questions about the concept, based on audience research. Provide concise answers upfront for more chance of appearing in a SERP feature.

### Audience question 2?

Address 3-4 frequently asked questions about the concept, based on audience research. Provide concise answers upfront for more chance of appearing in a SERP feature.

### Audience question 3?

Address 3-4 frequently asked questions about the concept, based on audience research. Provide concise answers upfront for more chance of appearing in a SERP feature.

## Final thoughts

- Summarize key points in 2-3 sentences.
- Encourage readers to implement or learn more.