Blog Brief Template

This is a really thorough article about developing content briefs . 

 

 

 

 

 

 

 Blog Title 

 

 Descriptive and must include focus keyword 

 

 

 

   

   

   

 URL 

 

 

 

 

 Grab keywords from title to create an easy-to-find URL 

 Should be self-descriptive 

 Try take out stop words (and, the, but, can, etc) from title and keep larger keywords. 

 Try avoid numbers 

 

 

 

 

 

 Identify User intent 

 

 What is the user expecting to find by reading this blog? 

 

 

 

 Context/ 

 Pitch/Big idea 

 

 

 

 

 No piece exists in a vacuum, so the brief must offer practical contextual information. (naturally refers to other related JFP blogs) 

 The info required changes depending on format—for example, what a writer needs to create a blog is different from what they need to produce a video script. 

 If you’re briefing a keyword-based piece, this section would include primary and secondary keywords, search intent, and a list of internal links to and from other relevant content. 

 

 

 

 

 

   

 Focus Keyword 

 

 

 This should be in your title, body copy, and meta data. There should only be one focus keyword per blog. There should never bees 2 blogs using the same focus keyword (this causes cannibalism) 

 

 

 

 

 Supporting Keywords 

 

 

 List at least 5 secondary keywords that will help support your content in ranking 

 

 

 

 

 Blog Objectives 

 

 

 Each new piece must fit within the larger narrative of JFP. This brief clearly illustrates the company’s goal for the piece, its unique take on the topic, and how the company itself and its products/services fit into the story. 

 

 

 

 

 Competing blog articles 

 

 

 List URL of good quality URLs that we can glean from 

 

 

 

 

   

   

 Internal links 

 

 

 List internal links to blogs and other pages owned by JFP that would support your writing. Try to aim for at least 5 internal links. 

 

 Search for existing JFP blogs on Google –-> In the search bar type in “site: jesusfilm.org/blog/ [insert topic]” 

 

 

 

 

 External links 

 

 

 Find at least 3 external links (non-JFP URLs) that would support your content points. 

 

 

 

 

 Audience 

 

 

 Believer (needs to be more specific) 

 

 All briefs should start from the audience, since they are the reason you’re creating something in the first place. This version begins by summarizing who the audience is, their jobs-to-be-done, and what they should take away from the piece. 

 

 

 

 

 Technical Level 

 

 

 Beginner/Entry-level 

 

 

 

 

 Blog Content Type 

 

 

 E.g. how-to guide 

 

 

 

 

 Blog Deliverables 

 

 

 ~2,500 word article, images, videos, etc 

 

 

 

 

 Blog Outline 

 

 

 Link to the blog outline when it is completed 

 

 

 

 

 References (external links) 

 

 

 

 

 

 Content Category (i.e. missional living) 

 

 

 

 

 

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