Creative

Creating images for the JFP website
Image File Types and Optimization: 

 

 

 Most images should be saved as JPG files to ensure detailed colors and smaller file sizes. 

 

 

 For images requiring a transparent background, save them as PNG files. 

 

 

 Always "optimize for web" when saving any image. 

 

 

 Aspect Ratios and Sizing: 

 

 

 General Horizontal Images: A 16:9 aspect ratio is preferred for most horizontal images, matching our movie clips. You can verify your cropping at  https://aspectratiocalculator.com/16-9.html . 

 

 

 

 Full-length "Hero" banner image (main page): Typically 1920 x 1080 pixels. The web team can overlay text and darken the opacity of the image as needed. 

 

 

 Other horizontal images on webpages: Usually 700 x 394 pixels. 

 

 

 

 DevCard Image (main page): Typically 393 x 516 pixels (portrait layout). This image will need to be darkened to ensure text copy is visible. 

 

 

 Blog Post Images: Currently 1200 x 627 pixels. 

 

 

 Leader Portrait Images ( see "Team" page ) : 1240 x 1560 pixels.

CONTENT Writing Norms - Drafting, Editing and Revisions
See attachments section for linked guide.

CONTENT Gathering Norms - Pursuing Leads + Research, Interviewing, Citations
See attachments section for linked guide. 

Content Gathering Workflow - Mktg Stories
Marketing STORY Process [ Full Canva Presentation] 

 ALL Slides in PDF format - see attachments section

Creative & Content Content Development Team - Workflows
View diagrams in  Canva Presentation .  

 PDF - all workflows in attachments section. 

 Included workflows: 

 

 Copywriter Process 

 Copywriter Task Types 

 Creative Team Interactions 

 Sr. Content Manager vs. Sr. Campaign Manager (Reviewer Interactions)  

 How to address questions/concerns stemming from review. 

 Template - Team collaboration diagram