# Creative

# Creating images for the JFP website

#### Image File Types and Optimization:

- Most images should be saved as **JPG** files to ensure detailed colors and smaller file sizes.
- For images requiring a transparent background, save them as **PNG** files.
- Always "optimize for web" when saving any image.

#### Aspect Ratios and Sizing:

- **General Horizontal Images:** A 16:9 aspect ratio is preferred for most horizontal images, matching our movie clips. You can verify your cropping at [https://aspectratiocalculator.com/16-9.html](https://aspectratiocalculator.com/16-9.html).
- **Full-length "Hero" banner image (main page):** Typically 1920 x 1080 pixels. The web team can overlay text and darken the opacity of the image as needed.
- **Other horizontal images on webpages:** Usually 700 x 394 pixels.

- **DevCard Image (main page):** Typically 393 x 516 pixels (portrait layout). This image will need to be darkened to ensure text copy is visible.
- **Blog Post Images:** Currently 1200 x 627 pixels.
- **Leader Portrait Images** ([see "Team" page](https://www.jesusfilm.org/about/team/))**:** 1240 x 1560 pixels.

# CONTENT Writing Norms - Drafting, Editing and Revisions

See attachments section for linked guide.

# CONTENT Gathering Norms - Pursuing Leads + Research, Interviewing, Citations

See attachments section for linked guide.

# Content Gathering Workflow - Mktg Stories

[![Xnip2026-06-19_11-00-59.jpg](https://wiki.jesusfilm.org/uploads/images/gallery/2026-08/scaled-1680-/vDw396kUciLQ01EU-xnip2026-06-19-11-00-59.jpg)](https://wiki.jesusfilm.org/uploads/images/gallery/2026-08/vDw396kUciLQ01EU-xnip2026-06-19-11-00-59.jpg)

[Marketing STORY Process](https://www.canva.com/design/DAHEZpz9ook/zXfsNh0jajRpGMoO6E7MEg/edit) \[ Full Canva Presentation\]

ALL Slides in PDF format - see attachments section

# Creative & Content Content Development Team - Workflows

View diagrams in [Canva Presentation](https://www.canva.com/design/DAGE2ub_eEA/xUbCrqKYgUfz82IIC569ew/edit).

PDF - all workflows in attachments section.

Included workflows:

- Copywriter Process
- Copywriter Task Types
- Creative Team Interactions
- Sr. Content Manager vs. Sr. Campaign Manager (Reviewer Interactions)
- How to address questions/concerns stemming from review.
- Template - Team collaboration diagram

# Creating Folders & Naming Google Docs (GBMS Writers)

See attached PDF and linked file for GBMS Writers folder naming convention.